It’s perhaps the same in the case of gender-specific clothing outlets, but it’s definitely the case with those clothing retailers that sell both men’s and women’s clothes, that being the fact that women would nine out of ten times walk away with many more clothing items than the lads if they were given the same budget with which to shop. Men’s clothes are just generally more expensive, for a number of reasons really.


Shopping Frequency

In many instances it’s really all about responding to the market. Where women shop a lot more frequently than men, the men can go much longer without updating, refreshing or completely overhauling their wardrobes. In addition to the frequency is a major difference between how men and women shop for clothes, the lads tend to buy less stuff than what the women go home with in any case, so naturally those clothing retailers catering exclusively to men would rely on the quantity tied to each sale as opposed to the overall volume of all the sales.

Fashion Focus

This is perhaps directly linked to the frequency with which both genders shop and the differences thereof. Women tend to shop with a lot more frequency in a bid to keep up with what is a very dynamic fashion trends scene. If you look at the catalogue for women’s boots for instance, things change rather dramatically within a matter of a year, with last year’s look having been given a complete overhaul this year, while things are markedly different over in the men’s area. If you visited the men’s boots catalogue in kind, it’s a lot less about fashion trends but rather about other considerations such as comfort, quality, personal style, etc.

A men’s fashion item tends to stay “in trend” for a lot longer than what the women deal with and this ultimately has an effect on the pricing again. A clothing item which “stays relevant” or in fashion for a really long time would naturally cost more than one which appears to be somewhat disposable, like say a winter coat over a summer dress.


Everything sort of comes together to manifest as a consideration of the quality which goes into the production of the clothes men and women wear respectively. If there is a market for dynamically changing fashion items which go in and out of trend within a matter of a year or less (women’s fashion), then there’s ample leeway for clothes manufacturers to lower their quality standards a bit. Lower quality of material used and lower production costs as a result account for lowered retail prices enjoyed by many women.

For the lads it’s completely the opposite. If you buy one pair of jeans which you’re going to wear everyday for the next two years for example, you’d be willing to pay more for a higher quality pair of jeans and so the market duly obliges, providing that requisite higher quality and then obviously charging the appropriate amount of money for the provision of that quality.

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